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Why innovation is key for Redbrick

In 1965 Gordon Moore hypothesised that the number of transistors placed on a circuit would double every two years; leading to long term exponential growth in computing capability. Not only has ‘Moore’s law’ since been proven, but its impact upon the world around us has been just as great as the audacity of such a hypothesis. Journalism is no exception.

Media centres are now characterised by rows of computers as opposed to the old rows of type writers. A knowledge of Photoshop is sometimes just as crucial to putting together a page as having good diction. The age of the computer has truly changed how media is produced and consumed.

Video, live feeds, Twitter accounts, interactive coverage, online opinion polls, iPhone apps for many sources have become staples. The speed by which it is delivered is close to instant. Fluid, well substantiated, quality writing is still important; but journalism has expanded to be much more than just the written word.

One of my favourite examples of this is the BBC. Its coverage of major events in many cases sets the standard. Most of their leading stories have embedded videos, major events have live feeds including a video stream from BBC News, a 1.15 gigapixel image of the Royal Wedding provided unprecedented clarity and detail. These should all become industry standards.

The barriers to entering journalism have also collapsed. Blogging provides a public platform for anyone with Internet access to begin a career in writing, photography or film media. It has also improved the speed by which events are reported – such as the image of Airbus A320 in the Hudson river which was uploaded minutes after it crash landed via mobile phone.

Redbrick is a part of this change; this year has seen a new website, providing open forums for all to comment. Each section has a Twitter page, the print has been re-designed and we have had numerous live feeds. The following years have to continue to champion such innovation. The industry is changing, and so should we.


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